Fractional GTM & Operations · Speaker · Facilitator · Advisor

Helping brands, organisations and individuals perform better.

Two time Olympian, entrepreneur, operator and speaker. Abi works with ambitious founders, brands and organisations on growth, operations and strategy.

She also speaks about reinvention, resilience and what elite sport teaches us about performing under pressure.

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Abi Oyepitan, two-time Olympian and founder

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From elite sport to building a brand.

"After London 2012, I started a business in an industry I knew nothing about."

After retiring from athletics following London 2012, Abi started LIHA Beauty with no experience in the beauty industry.

What started at her kitchen table grew into a brand stocked by more than 100 retailers worldwide, raised almost £1m in funding and was featured in Vogue.

Today, Abi works with founders and brands on growth, operations and strategy. She also speaks and facilitates sessions for organisations and teams.

How you can work with Abi

Talks & workshops

Speaking & Facilitation

I work with organisations that want more than a motivational story. I use my experience in elite sport and business to give people practical ideas they can actually use.

Sessions can cover performance under pressure, resilience, change, reinvention, leadership and building confidence when things do not go to plan.

Every session is based on real experience and tailored to the people in the room.

Keynote talks
Workshops for teams, brands and professionals
Leadership sessions and offsites
Facilitation

Advisory for beauty & wellness founders

Fractional work

I work with founders and teams who are building brands and figuring things out as they go.

I co founded LIHA Beauty with no experience in the beauty industry and helped grow it to more than 100 retailers worldwide. I know what the early stages of building a brand look like and how quickly things can become complicated.

I help founders and teams make decisions, get clear on priorities and put better systems in place.

Strategic sounding board for founders
Brand and growth strategy
Retail and wholesale strategy
GTM planning and implementation
Operations and processes
Ad hoc or ongoing fractional support

What organisers and founders say

Ref. 03.1

Abi has a rare combination of creativity, commercial instinct and relentless drive. Her background as an Olympic athlete shows up in how she works: she is disciplined, resilient, highly self-motivated and constantly pushing herself to learn and improve. She has exceptional taste and an obsessive attention to product and brand, but she pairs that creativity with a real bias for action. She is someone who makes things happen, and I loved working with her.

Nikki Doucet, CEO

Women's Professional Football Leagues

Ref. 03.2

Abi was fabulous, very engaging and spoke with passion about her amazing journey and really brought the delegates into her talk. Please thank her very much, as the feedback from my delegates was superb.

Jason Lee

Property Mark

Ref. 03.3

I've watched Abi scale LIHA Beauty to the stage it's at currently, so I knew her advice came from real experience. When I launched Yendra Beauty as a first-time founder, I was stepping into an industry I knew very little about. Abi helped me make sense of how beauty actually works: what to prioritise, what to ignore, and where founders usually go wrong. She also opened doors, introducing me to the right people to find the right solutions for my product. Her advice has been golden, and she's the reason I've been able to move with confidence rather than guesswork.

Paasha Ahmed, Founder

Yendra Beauty

Lessons from the start line

One email, roughly once a month. What elite sport taught Abi about building brands, what she is working on and where she will be speaking next. No noise.

Book Abi to speak.

Conferences, leadership offsites, brand advisory or a conversation about your growth plan.

Tell Abi what you are working on.

Directhello@abioyepitan.com